xPRESSION Artificial Nails

OPI's first-ever premium artificial nail line, xPRESSION needed to attract the new gen z audience with simple nail-centric icons to visually communicate the easy 4-step process to apply on your natural nail for up to 14 days of wear. OPI's XPRESSION outperformed in the artificial nail category throughout global markets and is one of the top choices for its premium execution of pack.

Repair Mode

OPI's Repair Mode with Patented Ulti-Plex Technology™ repairs nail keratin structure by penetrating the surface to build new bonds INSIDE the natural nail, resulting in 99% nail keratin repair. The icons were developed in hand with the research and development team to best describe to the consumer how the nail structure is repaired from the inside.

Nail Envy

OPI's Nail Envy® nail strengthener with Tri-Flex Technology™ strengthens and protects against chipping, peeling, and splitting, resulting in healthy-looking, vibrant nails that are 95% stronger in 1 week.* *When used as directed. The Icons needed to be consumer-friendly and speak to claims that are key drivers of why Nail Envy is popular amongst consumers.